This month our focus has been on New Life - New Beginnings and I was very fortunate to interview Nin from The Wardrobe & Sailor Spy. Armed with some fresh chocolate chip cookies straight out of my oven and a gift of fabric, I eagerly went to find out more about this talented seamstress.
Nin was effected by the earthquakes in a huge way - She had only just moved into her new workshop in the city centre prior to one of New Zealand's biggest disasters. The building was destroyed and everything she needed to run her business was stuck inside, including her sewing machines, patterns & fabrics - just stop and ponder on that for a minute!
Over a cuppa we had a great conversation about starting over and we looked at the key factors to making any business a success, and one which you can apply day to day.
So how do you pick yourself up after a huge traumatic and emotional event such as the Earthquakes?
You take care of your family first. Nin's first thoughts were for her husband and daughter, as well as her grandmother and other family members that ended up staying with her after the February earthquake. After making sure they were safe and had been sent to various locations outside of Canterbury, it gave her the mental space to think.
Her husband was heavily involved in the evacuation center so the phone was ringing non-stop day and night. Nin became quite angry that the "Earthquake" had taken away everything she had worked really hard to achieve. So she did the next best thing in the situation
She asked for help.
Nin's studio is now
@home and is incorporated into every available spare space. She is the
organisation queen and she has made her home look fabulous! The spare kitchen cupboards are now neatly packed with fabrics, the packaging materials are under the bed and the living room holds her cutting table and sewing machine. It was a
treat to be able to photograph all of who she is in one creative space!
Venturing out on your own
Working for a company or individual and crafting on the side whilst necessary for many does not fulfill everyone's creative void and can leave you feeling very unhappy. These are Nin's
top tips to address some of the fundamentals of running your own business:
Start with the end in mind - have a vision about what your business is going to look like, because when times get tough this might be the only thing you can hold onto
Be realistic - If you can't commit at least 15 hours a week to your business, it is in most cases not worth it. You also need to devote time to enable it to grow
Ask for help - Find a laywer, accountant or extra help to do things that get in the way of your creativity - it is money well spent
Find a business coach - Nin used
Carol Neilson and her advice was invaluable. Even investing an hour or two with someone like this can make a massive impact on your business and how you run it.
How do you
balance life as a
wife,
mother &
entrepreneur?
Something we would all would love to know! Nin whipped out this
fabulous diary (I was so taken by it, that I have now purchased my very own copy!). It is a daily planner which splits your day into Work/Businness, Family/Community and Personal commitments.
So get organised! Have a simple system that works for you and stick with it!
Nin has a new years resolution: "To plan the next day at the end of the current day, then write down all the things you did achieve that day, including playing with the kids, making dinner. Be realistic, as woman as we are often too hard on ourselves, even if you don't have a huge stack of completed wallets, you still have
achieved much during the day"
How do you get your name out there?
A friend of Nin's just returned from Europe and visited a number of markets while on her travels and has since remarked that New Zealand Craft Markets have an incredible standard that is hard to match!
So make some products, give them away, give them to family & friends then go to markets!
You have to have the vision and self belief to stand behind your products in public.
Get presence online. Open a shop on
Felt - but don't leave it there, market yourself through social media such as Facebook, Blogging, etc!
What about pricing? There are many strategies for pricing, (Take a look at
The Small Business Book for some great ideas)
Nin also likes to use a basic formula, which is:
Cost of Materials (including packaging, labels etc)
Cost of Time (time to make, package, promote & post)
Cost of Overheads (power costs, phone bills, roughly 10% of the above two costs)
Multiply by 2 to get your Sales price - Try it at a market and you may be surprised!
So if your year is not already overflowing with New Years resolutions , take some of what Nin has shared to
heart, get
organised, get
crafting and hold onto that
vision even through the tough times!
We would love to hear your feedback on our first interview, leave a comment below or email us.
If you would like to feature in one of our monthly interviews, email me at info@sewpretty.co.nz
Nin's work can be found here:
The Wardrobe
Sailor Spy
Nin's favorite current prints from Sew Pretty?
